TheHouse

It's all about the feeling

Annette Welander is a Scandinavian jewellery house that empowers and emboldens the individual while embracing meaningful designs.


“Cities have the capability of providing something for everybody, only because, and only when, they are created by everybody.”Jane Jacobs


We are committed to the process of creating each collection and each piece, expanding beyond the visual to encourage the mind and inspire feelings of novelty or even strangeness. A single piece within a collection allows a discovery of ideas when traced from the tangible aesthetic structure to the creation, from the creation to the inspiration and conception, finally opening the eye to a wider universe of understanding.From the concept to the raw materials we seek to arrive at the essence of the element, combining technology and handcraftsmanship techniques to create truly unique pieces. These uniquely handcrafted pieces are influenced by cities and architecture, also drawing from minimalism and conceptualism. While the house’s implicit intention is to include poetry and architectural composition within the process, room is allowed for the wearer to interpret and provide definitive meaning.


AnnetteWelander

Founder | Creative Director | Designer


Annette Welander, the Founder and Creative Director of the brand, is a Swedish designer with a background in art and design. She has an unconditional admiration for architecture, physically manifesting visually arresting designs that interact with the world in a similar fashion. She believes that simplicity can often give way to unique complexity and meaning, allowing designs to effortlessly communicate ideas of self-expression, diversity and independence.