SEQUENTIAL COLLECTION

Our unique designs are about finding the beauty in the smallest details. Taking lines as a point of departure, the Sequential collection is based on circumferences. They act according to the principles of duplication and of repetition and multiplication. Connecting at different centers with diverse arc length cuts, they create space by taking a single mass and extending it into a sequence of different forms. Sequential defines its aesthetic shapes with mathematical theories of chance and chaos, proving a conceptual grounding to create a new experience. Simplicity often gives way to a unique complexity in design.

ANNETTE WELANDER LAUNCHES SEQUENTIAL, AN INCLUSIVE GENDER-NEUTRAL FINE JEWELRY COLLECTION.

Nothing has been sacrificed.Not material. Not intellect. And certainly not aesthetic.

Reinventing Light our new experimental Story.

SEQUENTIAL COLLECTION

Make time for the present,for seeing, for touching, for feeling.           For time moves like shadows across the wall,          suggesting an end but implying the unending,          resetting regardless of our yesterdays. Make space for the worthwhile,for the eye-opening, for the life-changing.           For nothing enters that is not allowed,          nothing affects without permission          and nothing is embraced without possibility. Make foundations,make pillars, make bridges.           For acceptance is built from the ground up          without barriers, without borders,          without obstruction, without prejudice. It’s built with your hands, with your brain,with your heart, with patienceand with an immovable presence.           Make peace, make desire,          make love, make change.

Art direction & photography | Aidan Bra & Lina L'manCreative Writing | Patrick Schiefen Video direction | Pavlo UlianovModels | Alexandra Morozova | Patrick SchiefenVoice - over | Rebecca Dittler